People remember events that confirm their existing beliefs more easily than events that contradict them.

Your brain creates identity.

Fact #2407 · Psychology

Your brain uses patterns to recognize faces almost instantly.

Fact #1842 · Psychology

The framing effect shows how wording affects decisions.

Fact #1485 · Psychology

The Asch experiments highlighted the power of social conformity.

Fact #1035 · Psychology

Your brain predicts events before you consciously experience them.

Fact #1806 · Psychology

Motivation can influence persistence and goal achievement.

Fact #976 · Psychology

Your brain forms perception.

Fact #2421 · Psychology

Roughly 50% of friendships end within 7 years.

Fact #2793 · Psychology