The mere exposure effect: people tend to develop preferences for things simply because they're familiar.

People often overestimate their ability to multitask effectively.

Fact #958 · Psychology

Your brain can create false memories.

Fact #2276 · Psychology

The mere exposure effect increases preference through familiarity.

Fact #1480 · Psychology

Memories are reconstructed each time you recall them.

Fact #2034 · Psychology

Your mind observes reality.

Fact #2397 · Psychology

Your brain uses patterns to recognize faces almost instantly.

Fact #1987 · Psychology

Your brain constructs reality.

Fact #2321 · Psychology

Your brain predicts events before you consciously experience them.

Fact #2111 · Psychology