Social proof — the tendency to copy others — is one of the most powerful drivers of human behavior.

People often overestimate their ability to multitask effectively.

Fact #958 · Psychology

Your awareness is delayed slightly.

Fact #2305 · Psychology

Your brain edits perception.

Fact #2383 · Psychology

First impressions can form within seconds of meeting someone.

Fact #954 · Psychology

Your perception is constructed.

Fact #2369 · Psychology

Memories are reconstructed each time you recall them.

Fact #1766 · Psychology

The placebo effect can produce real physiological changes.

Fact #949 · Psychology

Your brain uses patterns to recognize faces almost instantly.

Fact #1990 · Psychology