The availability heuristic causes people to judge probability based on how easily examples come to mind.

Repetition can help move information into long-term memory.

Fact #977 · Psychology

Your brain uses patterns to recognize faces almost instantly.

Fact #1987 · Psychology

The primacy effect describes better recall of early information in a sequence.

Fact #1477 · Psychology

Your brain creates experience.

Fact #2386 · Psychology

Your consciousness observes.

Fact #2319 · Psychology

Your brain predicts events before you consciously experience them.

Fact #2203 · Psychology

Memories are reconstructed each time you recall them.

Fact #2134 · Psychology

Your brain can create false memories.

Fact #2276 · Psychology