The 'Ben Franklin effect' — asking someone for a favor increases their liking of you — is a real and replicated finding.
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The mere exposure effect increases preference through familiarity.
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The recency effect explains why recent information is remembered more easily.
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Some people can remember nearly every day of their lives in detail.
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Your brain can trick you into seeing things that are not there.
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Your brain uses patterns to recognize faces almost instantly.
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Your consciousness observes.
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People often experience decision fatigue after making many choices.
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Your perception is limited.
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