The 'IKEA effect' describes people valuing things more highly when they've assembled or created them.

The foot-in-the-door technique increases compliance gradually.

Fact #1501 · Psychology

The learned helplessness theory explains passivity after repeated failure.

Fact #1495 · Psychology

Your brain creates your sense of self.

Fact #2293 · Psychology

Your brain uses patterns to recognize faces almost instantly.

Fact #1990 · Psychology

Memories are reconstructed each time you recall them.

Fact #1946 · Psychology

Your brain creates experience.

Fact #2386 · Psychology

Curiosity can enhance learning and memory retention.

Fact #973 · Psychology

Roughly 50% of friendships end within 7 years.

Fact #2793 · Psychology